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Companies Profile

CORPORATE MISSION
"We are committed to work harder every single day to publish the best paper that will guarantee the results our advertisers and buyers want."

BACKGROUND

Buy & Sell is a twice-weekly publication conceived to link buyers & sellers of brand new and second hand products.  It also serves as a reference guide for current prices of products and services available in the market. 

Buy & Sell is a paper totally devoted to advertisements.  With over 300 classifications, it is the most comprehensive and efficient free ads paper of its kind with 24,000 ads per issue, far more than can be found in all the Philippine dailies combined.

HISTORY

Buy & Sell was patterned after Loot, the most popular classified ads paper in London.  People refer to it for items that they want to buy, properties they want to acquire, services that they want to avail of, and more.

The first ever Buy & Sell magazine in the Philippines was introduced to the public in 1992.  It started with only 5 personnel and with only 500 advertisements.  To date, Buy & Sell has more than 200 personnel and surpasses all leading dailies with more than 24,000 Ads.  Buy & Sell is currently Asia's First and the Country's No.1 Classified Ads Paper.

READERSHIP

Buy & Sell readers are people who want to buy and are ready to buy. Surveys indicate that people who read the paper belong mostly to the middle-to-upper sections of the society, are highly educated, have varied interests, actively pursue these interests and have the money and resources to do so.

In a study done by PSRC, only 8% of broadsheet readers read the classified/box ads. Since Buy & Sell is all ads, you can be sure people read it with the intention of purchasing something.

In fact, 8 out of 10 Buy & Sell readers are decided buyers.

WHAT ARE THE BENEFITS OF BUY AND SELL?

•         All ads, no news. Buy and Sell would help you direct your ad to your target customers. It’s an all ads magazine that is bought by readers who purposely want to read advertisements.

•        Longer media mileage. Buy and Sell has grown from being a once-a-week to a twice-weekly publication. For companies like yours who need all the edge, this would give you the exposure needed by your products.

•         It offers great value for money. Our rates are among the most competitive in the industry. It will also save you at least 25% in advertising costs than a newspaper or magazine.

•         It has a pass on readership of 7 people. This makes it a good reference guide for purchasing managers and other customers.

Our Purpose

We will provide the channel that is geared to help our clients generate awareness of their product and business. Consequently, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Our Values

We attract and recruit the finest people in the country. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We believe that people will always be our most important asset.

Our Profile

The Buy & Sell group, having established itself at the forefront of print advertising industry, has won the lion’s share of the advertising pie. A company bent on settling only for the best, it found it necessary to have an independent arm handle the development of its ad services. Thus, STRATEGY PLUS was born.

Initially conceived as an advertising arm for online Buy & Sell, it has grown to spawn a whole array of other services ranging from development to providing interactivity to your ad. As your ultimate online ad partner, it makes sure that you get the kind of online mileage you need, in exactly the way you want it delivered, and via the medium that is synonymous to quality. And by quality we mean only the best.

To realize our vision of incorporating efficiency as the fulcrum of our leverage for quality, STRATEGY PLUS now runs and oversees the operations and development of our four dynamic online channels, making sure that every bolt is tighly integrated into a seamless connection of one coherent machine that weaves ads into success stories.

Our group, with Buy & Sell as its banner publication, has broken well pass the realms of online channel category. We are now a dynamics whose online presence is looming above the vast market we have conquered. Armed with 262 ad categories and 10 million visitors combined, we are positioned and poised to conquer more!

STRATEGY PLUS now takes pride in having propelled businesses ahead. It is our commitment to bringing our clients on the road to success that we have become known for. It is our dedication to staying on top of what we do best that have gotten us where we are now. And it is our achievements that has driven clients to do business with us.

Did You Know?

According to 1990 PSRC survey, 8% of broadsheet readers go over classified ads. And Buy & Sell is all ads, people read it with the intention of purchasing something. In fact, most readers use it as a guide in purchasing goods and services. Even the country’s tourist and foreigners patronize Buy & Sell.